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The trademark approval now gives Ohio State permission to use THE for “clothing, namely, t-shirts, baseball caps and hats;
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all of the foregoing being promoted, distributed, & sold through channels customary to the field of sports and collegiate athletics.”
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“Ohio State is pleased to have received a trademark for THE on branded products associated with and sold through athletics and collegiate channels
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The university’s licensing and trademark program generates over $12.5 million a year in revenue for the school.
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Anyone familiar with the Buckeyes has certainly heard the emphasis placed on “THE Ohio State University.”
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THE was first used on OSU merchandise back in 2005 and has stuck with the school ever since.
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Marc Jacobs and OSU reached an agreement in August 2021 that would allow both parties to use the branding.
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Marc Jacobs is primarily high-end fashion, while Ohio State's focus is on athletic and casual wear.
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COLUMBUS, Ohio (WCMH) — Ohio State University has successfully received a trademark on the word “THE.”
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The U.S. Patent and Trademark Office approved Ohio State’s application Tuesday by issuing a registration certificate.